Summary
In the bustling world of the video game industry, Keywords Studios has emerged as a prominent service provider. Recently, it made headlines with its strategic move to acquire Helpshift, a US-based digital support platform, for up to $75 million (€71 million). This acquisition marks a significant leap forward in enhancing customer support solutions within the gaming sphere.
Exploring Helpshift: A Digital Support Platform
Helpshift is a digital support platform designed to revolutionize customer support within mobile apps. Think of it as a multi-tool kit for troubleshooting customer issues in real-time. Just like a skilled craftsman uses a versatile toolkit to address various tasks efficiently, Helpshift’s platform combines elements like conversational AI, automation, translation, and agent support to manage and resolve customer queries seamlessly within mobile applications.
Key Integration Details
The integration of Helpshift into Keywords Studios’ ecosystem is not just an acquisition; it’s a synergy of capabilities. This move complements Keywords’ existing player support offering, akin to merging two puzzle pieces to complete a larger picture. This integration expands the spectrum of support services, catering to diverse needs and service levels across mobile apps, social platforms, gaming consoles, and XR experiences.
Impact and Revenue Projection
The expected revenue projection for Helpshift in 2022 stands at approximately $20 million (€18.9 million). This significant figure underlines the robustness of Helpshift’s platform and its wide-reaching impact within the gaming industry. To put it in perspective, this revenue projection is akin to a thriving garden yielding abundant fruits from carefully tended plants.
Statements and Personnel Changes
Keywords Studios’ CEO, Bertrand Bodson, expressed enthusiasm about the acquisition, emphasizing Helpshift’s prowess in enhancing player engagement and retention. This endorsement from the top brass solidifies the potential of Helpshift’s technology. Moreover, the transition of Keywords Studios’ CFO, Jon Hauck, to the role of group chief operating officer demonstrates the company’s readiness for this pivotal move.
Transforming Support Dynamics in Gaming
In conclusion, the acquisition of Helpshift by Keywords Studios is a strategic maneuver set to redefine the dynamics of customer support in the gaming industry. It’s akin to fortifying a castle with additional defenses, ensuring a more robust and seamless experience for gamers worldwide.
